Brand Development: Expertise and Successes


Developed keen understanding of brand strategy and customer experience at some of the nation’s leading brand retailers (Williams-Sonoma, Urban Outfitters, Smith & Hawken.)

Successfully leveraged brand knowledge into profound retail growth in many consulting assignments.

Translated the brand mission into an exceptional customer experience supported by unique product selection, innovative merchandising and superior service levels.

Inspired businesses to create a consensual vision of their brand by examining the many facets of their message, from internal operations to customer experiences.


Terrain (Division of Urban Outfitters, Inc. )
Developed brand strategy for the development, launch and sustained growth including the customer experience, merchandise assortment and sales channels (retail, e-commerce, restaurant, landscaping.)

Home Depot Direct
Prepared a brand critique and improvement strategy for the newly launched catalog channel.

Rodale, Inc.
Recommended strategies to leverage the powerful publishing brands (Men’s Health, Women’s Health, Prevention, Organic Gardening) into e-commerce business opportunties.

Dauphine Press
Launched and grew a top-tier custom letterpress stationery brand with a global sales network. The brand received numerous awards and significant press coverage. Dauphine Press remains a top tier stationers in the United States.

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